Fractional Digital Leadership
Align teams around a single revenue goal without the full-time executive headcount.
MI, Tech, & DTC Consulting
Build
Revenue Systems
That Scale.
Get the strategic depth behind a $1.8B retail operation and $70M in managed ad spend working on your business. Scalable revenue systems, AI-driven growth, and execution frameworks your teams can implement.
Stop Guessing. Start Scaling.
Bridging complex technical architecture and commercial strategy builds digital revenue systems that drive outcomes. As VP of Marketing and E-Commerce at Sweetwater Sound, I managed $70M in ad spend across SEM, display, video, and affiliate channels, and orchestrated the cross-functional alignment that scaled a $1.8B enterprise. Today, I design the systems, set them up, and fine-tune them for brands, manufacturers, and tech companies.
How Oakleaf Digital Helps
Manufacturer Channel Strategy
Balance sales channels with essential retail partnerships and replace black-box co-op spend with transparent accountability.
AI Search and Digital Acquisition
Drive scalable customer acquisition across paid, owned, and organic channels, while future-proofing brand visibility with Generative Engine Optimization as search shifts to AI agents.
Voice of the Retailer
Translate complex MarTech capabilities into the realities of enterprise e-commerce. Build strategies that resonate with retail leaders by connecting technical features to commercial outcomes.
FAQ
What does Oakleaf Digital actually do?
Oakleaf Digital helps companies build scalable digital revenue systems. The work connects executive strategy, technical architecture, and day-to-day execution so growth is measurable and repeatable.
Who is this consulting for?
The primary fit is manufacturers, D2C and e-commerce retailers, and MarTech or AdTech providers. Engagements work best for teams that need senior strategic leadership without adding a full-time executive.
How is this different from a typical agency engagement?
Most agencies focus on channel execution. Oakleaf Digital focuses on operating-model clarity first, then aligns teams, tools, and spend to produce durable revenue outcomes.
What does a typical engagement include?
Clear priorities, cross-functional alignment, and practical execution plans tied to revenue impact.
What is the first step to work together?
Start with a strategy call. The first conversation clarifies priorities, constraints, and whether a fractional leadership model or sprint engagement is the right fit.